Survive or Thrive. Businesses Should Get SMART 🚵‍♀️

Only the strong survive. We’ve all heard this before, so I don’t need to convince you of this truth. This axiom has carried many determined souls over the finish line of life. And while surviving is perfectly acceptable, most of us want more. We want to thrive. These truths apply to people for sure, but these concepts also apply to businesses too. Most of us want our businesses to thrive, but only SMART businesses can get there.

The Business Value Of Intellectual Property (Part 5) 🏦

There are five steps to extracting value from company created IP:

Consult an IP attorney early in the life of the business
Recognize when intellectual property is being created
Prioritize protecting intellectual property

The Business Value Of Intellectual Property (Part 4) 🏦

Registered vs. Unregistered Intellectual Property

The value of registering IP rights with the United States Patent and Trademark Office provides additional opportunities to preserve business value through enforcement of company IP rights.

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