Many loyal customers to REI (Recreational Equipment Inc.) know the company to be a co-op. The term co-op is an abbreviation for cooperative, which is a company owned by the members. In 2016, REI filed a standard word trademark application for the brand CO-OP for “Bicycles, bicycle seats, bicycle wheels, bicycle tires, bicycle handlebars, bicycle forks, bicycle handle bar stems” in international class 012. In the course of the examination…

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