When it comes to designing new products, I’m sure you’ve heard ‘necessity is the mother of invention.’ Frankly, this is the most intuitive way of developing new products and services. But the real question is ‘a necessity to whom?’ Probably you, right? Most folks think if a problem exits for them, then that need is a burning need for everyone else.
Read MoreLast year I had the great pleasure of being interviewed on the Arkansas World Trade Center GATEWAYS Podcast. We had a blast talking about what makes a business succeed where others fail. Doing business on the world stage is no different. The same legal secrets apply. BODACIOUS Secret No. 5: Manage The Ownership of Product Designs.
Read MoreFinding good designers is not only crucial in designing products, but also in designing logos, content, packaging, and websites. Not all design work can be managed by ‘regular’ employees within a company, so often, a company will hire independent contractors to design.
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